Brand Assessment Form

 

You don’t have time to waste on marketing that doesn’t get results.

 

Please complete this form as best you can. We’ll process this information along with any data we can gather about your company online and give you some ideas of what you can do to improve your brand, both online and offline.

What marketing tactics from the following list have you tried before? (check all that apply)

 Website Business Essentials* Blogging SEO Online Ads Print Ads
 Direct Mail/Postcards Press Releases Video/YouTube Social Media Events/Trade Shows Public Speaking
 Training/Seminars Webinars Email Marketing Sponsorships Other**

*Business Essentials include your logo, business cards, postcards, stationary, folders, brochures, flyers, catalogs, sell sheets, trade show displays, menus

**Other: List any other marketing activities not included in the above list:

In your opinion, which of the above marketing tactics produced the best results?

Marketing Goals: Check all that apply to your business:

 I need a website created I want to improve my current website I would like to get my website to page 1 of Google I would like more traffic, customers, and revenue I would like my existing customers to buy or spend more I need help setting up social media profiles for my business
 I need help managing and engaging an audience on social media I have a list of my customers' email addresses I want my website to attract local clients I want my website to attract national clients My logo needs a refresh

Marketing Beliefs: Select the statements that you relate to the most:

 I believe marketing is an ongoing process that my business needs to grow. I believe marketing is something you do when you need an immediate boost in sales. I have a few marketing projects I'd like to try but don't have time to do them myself. As the business owner, I need to be involved in the marketing process even if I'm working with a marketing professional. I don't want to be involved in the marketing planning process, I just want it done for me.

My business has a mission statement.

 Yes No

I know who my ideal customers are.

 Yes No

I know who my primary competitors are and how I'm different from them.

 Yes No

I know how much each new customer is worth to me in dollars.

 Yes No

Provide any additional information regarding your business that you feel may be helpful.

Contact Information

 
 

 

 

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