Enterprise subscribers get the SEO perk of additional social signals being sent to their website & social properties. Syndication takes your posts and expands the reach of those posts by publishing them (syndicating them) across multiple channels all at once. This activity helps your posted content look “yummy” in Google’s eyes because it’s being shared across the web, which in turn boosts your visibility in search engines.

Some example web properties include Blogger, Delicious, Tumblr, and WordPress.com. Don’t worry if you haven’t set these properties up for your business. We take care of that for you.

Posting to these channels manually every time you want to push new content would take hours. We take the hassle out of syndication and you reap the benefits of massive social signals pointing back to your web properties.

Custom post artwork is a part of all social management packages. This is offered as an added value that works best when you have blogs/articles you’re writing for your business on your website but can also be created for quotes, events, product/service features, and anything else that’d benefit from an added visual impact. Part of what makes a blog post drive web traffic is the header graphic, which also acts as Facebook’s featured image when you share that post.

We create artwork based on your post that looks great when shared. For an additional fee, we can even create blog post header artwork for you that can then be modified for social (contact us for more info).

Example:

Community Engagement is the process of discovering other Facebook pages, LinkedIn groups, and online forums that your customers already visit and engaging that audience in a social conversation. The goal with community engagement is to get your business’s name out there and show that you’re an active part of your industry – tuned into what’s going on and ready to share your knowledge with the world.

We do this by sharing your content in a natural, informative, non-spammy way and answering questions that are posed by the group. During an online discussion, we may need to reach out to you to get an expert’s answer to a question posed online, so it’s very important that you keep a line of communication open to your social media manager in order to get the best results.

As a part of Social Enterprise, our SEO experts will take a look at your current SEO performance profile and make recommendations to boost your performance.

Without getting into too much technical detail, this will include things like diversifying anchor text or focusing more on a particular keyword. Backlinks created through social sharing is a great way to ensure a properly balanced SEO link profile that Google will love.

Once you’ve setup your plan subscription, you’ll need to provide us with posting access to your social accounts so that we can post on your behalf. Here are some guides on how to add an administrator/editor to your major social accounts. If you get stuck or need help, please give us a call. We’d be happy to talk you through it.

• LinkedIn: Adding an Administrator
• Facebook: Adding an Editor
• Google+ Add a Page Manager
• TwitterThe easiest way for us to post for you on Twitter is to allow us to login under your business's Twitter account as an administrator. Although 3rd party Twitter apps exist to handle contributor roles, they don't integrate into our primary social management platform. If you ever need to revoke access, simply change your Twitter password.