Do You Provide Local Services?
If so, get ready for more Google-driven leads
What Is The SEO Process?
Your online marketing strategy will be built using the following process.
Just as your business is unique, your SEO strategy will be customized to fit your business and its goals.
Research & Review
The goal in this step is to learn your industry’s landscape to make the best choices for your SEO campaign.
- Talk to us about your business to get a clearer understanding of your industry’s language
- Uncover untapped low competition keywords
- Review your current web content, both your website & content related to your company found on other pages
- Analyze your competition’s SEO strategies
Social Profiles & Signals
It’s time to let Google know that you mean business by connecting optimized social profiles to your website.
- Set up social profiles to boost your credibility in Google’s eyes
- Share content from your blog/news page to selected social profiles
- Encourage visitors to your social profiles to visit your website
- Include social media profile buttons on your website
- Need more followers? If necessary, create & manage “Like” ad campaigns on select social networks
On Page Optimization
This step focuses on optimizing the web property that has the most pull in Google’s ranking factors: your own website. We’re optimizing things that are directly under your control:
- Making your site mobile-friendly
- Optimizing content for local search inclusion
- Setting up Google Analytics & Google Search Console
- Page structure & hierarchy based on keyword strategy
- Internal linking & sitemaps
- On page details (title tags, URL structure, etc.)
- If necessary, a complete website overhaul including redesign & fresh content
Off Page
The last step in the SEO process is to acquire relevant links from other websites that link back to your website. Google sees these links as “votes of confidence.” Every credible link acts as a rankings boost for your site in the search results.
- Create informative, shareable content
- Review & submit accurate citations (name, address, phone number data) to directories
- Anchor text & keyword optimization on earned links
- Additional off page boosts: Press releases, guest blogs, video creation, media pitches
Local SEO Tactics Drive Your Site Higher In Search
Mobile-Friendly Website
Lead Forms
On-Site SEO
Citation Building
Professional Design
Blog & News Page
Analytics
Customer Reviews
Turbo Charge Your Rankings With…
Copywriting
Landing Pages
Regular Blogging
Page Load Speed
Social Signals
Link Building
Directory Listings
Monthly Reporting
Case Study: Reputation Management
for Financial Services Company
The Challenge
A financial services company [name omitted for privacy] was being libeled online by nefarious competitors on websites like complaintslist.com, scambook.com, and Rip Off Report. Doing a Google search for their company returned “scammy-looking” results that negatively effected sales. Our goal was to remove or suppress those negative results.
The Solution
Dozens of pieces of new content – articles, videos, press releases, social profiles – were created, posted, and appropriately linked using the company’s brand name. All negative results were suppressed from the 1st page of Google except for Rip Off Report*. Carefully crafted rebuttals to complainants were posted as necessary.
*which hovered around the bottom of page 1
Methods Used:
SEO Copywriting
Content Marketing
Press Releases
Media Pitches
Link Building
Social Profiles
Video Marketing
Results:
40%
Reputation
PR
Upcoming Case Study: Direct Supply Pallets Packaging Freight
Ready to drive more qualified traffic to your website?
Request a free 360 degree audit of your current web presence & discover ways to increase qualified leads for your business.
